History and Expansion
- In 1995, Kevin Taweel and Jim Ellis acquired Road Rescue.
- Four years later, they purchased Merrimac Group, offering cellphone insurance.
- Asurion expanded globally in 2003, starting with Asia.
- In 2008, the company expanded into Europe.
- In 2013, Asurion expanded into Australia.
Acquisitions
- Lock/line merged with Asurion in 2006, making DST Systems Inc. a shareholder.
- Lumitrend was acquired in 2006, expanding the product portfolio.
- Soluto, a cloud device management firm, was acquired in 2013.
- Warranty Corporation of America (WaCA) was acquired in 2006.
- Asurion merged with National Electronics Warranty (NEW Customer Service Company) in 2008.
Customer Service
- In February 2017, Asurion launched Simplr to provide customer service.
- Simplr uses on-demand staffing and machine learning.
- Soluto acquired Drippler, a tech support app company, in 2017.
- Asurion acquired uBreakiFix, a phone and electronics repair chain, in August 2019.
- Asurion faced customer service issues during its expansion.
Recognition
- Asurion received a CES Innovation Award in 2015 for its support and protection apps.
- The apps combine live support and instant notifications.
- The company's innovative approach was recognised by industry experts.
- Asurion's apps provide valuable support and protection to users.
- The award highlights Asurion's commitment to technological advancements.
References
- Joel Stinnett reported on Asurion's layoffs in November 2019.
- Asurion's acquisition of Drippler was covered by Calcalist.
- The Commercial Appeal reported on Asurion's growth in Nashville.
- The Tennessean highlighted Asurion's growth in the mobile industry.
- The New York Times featured Asurion's unique approach to finding the right business.
Asurion, LLC is a privately held company based in Nashville, Tennessee, that provides insurance for smartphones, tablets, consumer electronics, appliances, satellite receivers and jewelry. In 2014, the company operated in 14 countries and had 49 offices with 19,000 employees serving 280 million consumers.
 | |
| Type | Privately held |
|---|---|
| Industry | Information technology |
| Founded | 1994 |
| Headquarters | , |
Area served | Worldwide |
Key people | Kevin Taweel (CEO) |
| Services | Insurance Tech support |
| Revenue |  $8.5 billion |
Number of employees | 19,000 (2014) |
| Parent | NEW Asurion Corporation |
| Subsidiaries | Soluto Simplr uBreakiFix |
| Website | www |
