History and Expansion - In 1995, Kevin Taweel and Jim Ellis acquired Road Rescue. - Four years later, they purchased Merrimac Group, offering cellphone insurance. - Asurion expanded globally in 2003, starting with Asia. - In 2008, the company expanded into Europe. - In 2013, Asurion expanded into Australia.

Acquisitions - Lock/line merged with Asurion in 2006, making DST Systems Inc. a shareholder. - Lumitrend was acquired in 2006, expanding the product portfolio. - Soluto, a cloud device management firm, was acquired in 2013. - Warranty Corporation of America (WaCA) was acquired in 2006. - Asurion merged with National Electronics Warranty (NEW Customer Service Company) in 2008.

Customer Service - In February 2017, Asurion launched Simplr to provide customer service. - Simplr uses on-demand staffing and machine learning. - Soluto acquired Drippler, a tech support app company, in 2017. - Asurion acquired uBreakiFix, a phone and electronics repair chain, in August 2019. - Asurion faced customer service issues during its expansion.

Recognition - Asurion received a CES Innovation Award in 2015 for its support and protection apps. - The apps combine live support and instant notifications. - The company's innovative approach was recognised by industry experts. - Asurion's apps provide valuable support and protection to users. - The award highlights Asurion's commitment to technological advancements.

References - Joel Stinnett reported on Asurion's layoffs in November 2019. - Asurion's acquisition of Drippler was covered by Calcalist. - The Commercial Appeal reported on Asurion's growth in Nashville. - The Tennessean highlighted Asurion's growth in the mobile industry. - The New York Times featured Asurion's unique approach to finding the right business.